In the digital world, speed kills. Not the brands behind the wheel, but the ones on the side of the road debating whether to jump in.
I was reminded of this recently while speaking with a brand marketer for one of the world's top financial services companies. Her company has been slow to embrace digital, only her hesitation had nothing to do with the technology that powered digital advertising and everything to do with the fundamentals of brand marketing. Can digital tell a story? Can it connect the right content with the right audience? And most consequentially, can it be measured?