In the digital world, speed kills. Not the brands behind the wheel, but the ones on the side of the road debating whether to jump in.

I was reminded of this recently while speaking with a brand marketer for one of the world's top financial services companies. Her company has been slow to embrace digital, only her hesitation had nothing to do with the technology that powered digital advertising and everything to do with the fundamentals of brand marketing. Can digital tell a story? Can it connect the right content with the right audience? And most consequentially, can it be measured?

Bottle/Tap: Bottle

An old standby, if I ever had one.  At some point in your beer career, when you think Corona and lime can’t be beat, a friend hands you a bottle of Dos Equis and nothing tastes the same.  I may not be the ‘Most Interesting Man Alive’, though I do bowl overhand, but a cold Dos with a lime is a wonderful thing.

My buddy brought over a 12-pack, I had tortilla chips and salsa ready; what more do you need?  Pouring the beers in glasses I noted the reliable dark color coming through in my pint.  Slicing a lime, which floated on top, I dove in for a drink.  To be honest, I couldn’t remember the last time I had a Dos, and this was a pleasant surprise.  He just said that he was bringing over some beer and never specified what brand....

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Dos Equis has agreed to stop running an ad that appeared to advise men on hunting women (as in hunting with spears).

Last month I wrote about a sexist ad Dos Equis was running that advised men to “[a]pproach women like you do wild animals, with caution and a soothing voice.” I asked readers to contact Dos Equis and share their thoughts about the ad, and apparently people did. Yesterday Heineken, Dos Equis’ manufacturer, called to say that they had decided to remove the ad, even though they had reviewed it and concluded that it met their standards.

The Heineken representative I spoke with said the ad should be gone within two weeks. If you spot it anywhere after that, please post a comment here to let me know!