MILAN — Style-king Giorgio Armani's label sashays down the catwalk at Milan men's fashion week on Tuesday, as Italian brands shake off the economic crisis thanks to Asia's insatiable appetite for luxury goods.
International powerhouse Prada will begin trading in Hong Kong on Friday in a highly anticipated climax to their initial public offering, launched after a jump in profit last year thanks to a boom in sales in its main market in Asia.
It is not the only fashion group marking a turn-around in the sector with an IPO to raise funds and boost its presence in the high-growth Far East market.