All major advertising agencies creative is expected to throw their hats into the ring on behalf of the National Lottery which is coveted was out planting.
The total value of the account of National Lottery is about € 18 million over three years valued at approximately $ 18 M € over three years with the creative element of the estimated value approximately € 3.5 million, € 4 million.
The incumbent is DDFH & B held the account for the number of years. The media buying account, which is held by Starcom is not out to plant.